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Rubio's Coastal Grill
Lead Designer
- Social media creative
Rubio's is a fast casual Mexican grill in Southern California, Arizona, and Nevada known for their fish tacos. As the social media graphic designer for Rubio's, I executed feed posts, stories, video editing, and motion graphic Reels to support with content calendar production with the goal of driving engagement.
Profile
Optimizations
Refreshed Rubio's Instagram highlight covers and overall creative direction for their grid and content.
Before Creative Refresh
After Creative Refresh
Rubio's was seeking a livelier, fresher, and more engaging creative approach to their content using some of their new
branding elements. I put together this grid aesthetic to achieve that and successfully applied it to future content as well.
Promotional
Designed graphics to support monthly and campaign promotions on organic social and paid social media.
Engagement
Designed graphics and ideated post concepts to support engagement goals MoM on organic social media.
Battle for the Next Fish Taco
Designed feed posts for one of Rubio's largest competition campaign.
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