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lululemon Studio
Lead Designer
- Social media creative
- Campaign branding
lululemon studio delivers expert-led fitness classes, streaming directly to your devices—on your schedule. As the lead graphic designer for this account, I crafted engaging social media creative to drive both awareness and engagement while also executing monthly campaign branding assets that captured the essence of each initiative
Colors
Typography
Developed a branding toolkit to support the in-person 10K Tour campaign across social media, while also designing Instagram in-feed posts and stories to amplify the event's reach and engagement.
Illustrations
Digital App Launch
Spearheaded the creation of a design system, social media templates, and content layout strategy for lululemon’s largest and most high-profile launch —their digital app membership. This work established a cohesive identity that maximized brand impact and engagement across social media platforms.
Colors
Typography
Campaign Photography
Vibrant, glowing backdrops with dark silhouettes
respective to fitness category colors.
Directed the full creative vision for the Day of Yoga collection campaign, shaping its aesthetic and strategic direction to drive brand impact and increase engagement.
Designed high-impact Instagram stories to amplify awareness and drive engagement for lululemon’s highly anticipated Chargefeel 2.0 shoe launch, leveraging bold visuals and strategic storytelling to captivate followers.
Created a series of visually bold social feed and story posts to support lululemon’s 'Get Into It' campaign and the Studio class collection, enhancing campaign visibility and encouraging community engagement.
Studio Partner
Led the charge in conceptualizing and driving the creative direction for Studio Partner content — both static and video — for AARMY, DogPound, Rumble, Pure Barre, AKT, Y7, and Forward Space. This approach not only shaped their fitness narratives but also set new standards for engagement.
Studio Partner Reels
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