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Johnny Was

Lead Designer
- Paid social ad creative
- Monthly campaign creative support
- Motion graphic ad design

Johnny Was is a luxury women's clothing brand known for its boho-chic, vintage-inspired, and a relaxed California clothing and accessories. As the lead designer for Johnny Was, I created monthly ads for social media and supported seasonal campaigns creative.

Spring +
Summer

Led the creative direction behind ad creative, primarily executing on trending graphics for social media (Pinterest, Meta, and Instagram) that focuses on vibrancy, playful copy, and clean layouts.

 

I begin my creative process with a mood board and campaign branding toolkit to steer the ad's visual aesthetic before moving into design production.

Mood Board for Ad Creative

SS24.png

*Condensed for spacing purposes

Campaign Toolkit

Color

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Photography Styling

Typography

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Group 99.png

Logo Variations

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Group 101.png

Campaign Creative Gallery

Sand Hills

Fall +
Winter

Led the creative direction behind ad creative, primarily executing on product focused graphics for social media (Pinterest, Meta, and Instagram) that emphasize Johnny Was' embroidery and pattern collections with the use of bold headlines and copy related to the colder months.

 

I begin my creative process with a mood board and campaign branding toolkit to steer the ad's visual aesthetic before moving into design production.

Mood Board for Ad Creative

Moodboard Autumn.png

Campaign Toolkit

*Condensed for spacing purposes

Color

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Typography

Group 153.png

Photography Styling

Group 155.png

Logo Variations

Group 154.png
Group 101.png

Campaign Creative Gallery

Woods with Fog
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