Johnny Was
Lead Designer
- Paid social ad creative
- Monthly campaign creative support
- Motion graphic ad design
Johnny Was is a luxury women's clothing brand known for its boho-chic, vintage-inspired, and a relaxed California clothing and accessories. As the lead designer for Johnny Was, I created monthly ads for social media and supported seasonal campaigns creative.
Spring +
Summer
Led the creative direction behind ad creative, primarily executing on trending graphics for social media (Pinterest, Meta, and Instagram) that focuses on vibrancy, playful copy, and clean layouts.
I begin my creative process with a mood board and campaign branding toolkit to steer the ad's visual aesthetic before moving into design production.
Mood Board for Ad Creative
*Condensed for spacing purposes
Campaign Toolkit
Color
Photography Styling
Typography
Logo Variations
Campaign Creative Gallery
Fall +
Winter
Led the creative direction behind ad creative, primarily executing on product focused graphics for social media (Pinterest, Meta, and Instagram) that emphasize Johnny Was' embroidery and pattern collections with the use of bold headlines and copy related to the colder months.
I begin my creative process with a mood board and campaign branding toolkit to steer the ad's visual aesthetic before moving into design production.
Mood Board for Ad Creative
Campaign Toolkit
*Condensed for spacing purposes
Color
Typography
Photography Styling
Logo Variations
Campaign Creative Gallery